How to use strategic marketing to become a market leader

12 Nov 2021

This episode is with Jay Abraham – CEO and Founder of The Abraham Group. Jay is a marketing legend that has helped more than 10,000 clients in more than 1000 industries solve complex problems and drive significant growth through a different way of thinking. His clients include people like Tony Robbins and Daymond John, and companies like AT&T, Fedex, Microsoft, HBO, Being, Baskin Robbins, Shell, Merrill Lynch and IBM, and he’s helped generate more than $20B in sales over his career. In this episode we talk about how to become a market leader by thinking differently about marketing and business growth.

LINKS

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You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

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SHOW NOTES

00:02:18 Jay Abraham introduction to the Growth Manifesto Podcast
00:03:22 What is Business Marketing? Why do you think your thinking has helped companies?
00:04:57 Why is looking for solutions to business problems important?
00:07:15 What is Explosive growth?
00:11:25 What does it take for a company to become truly great?
00:14:45 How do you define strategy and how do you think about it?
00:16:03 What is the importance of strategy for growth?
00:18:11 Can you separate marketing from the business with strategy?
00:20:10 What is your advice to those companies that are fully established for a while but come to the point where they fall into flat growth? How can they recover?
00:23:30 How much should companies look at their competitions?
00:25:50 What do you think is the importance of a brand?
00:27:17 How do you stand out?
00:34:18 What is the difference between risk reversal and money-back guarantee?
00:36:19 What is upside leverage?
00:41:25 What is maximizing underperforming assets?
00:45:11 Is there a way where a company can start to create a list of their assets?
00:52:14 How can the audience reach you?

Now that you’re here…

Why not take a few minutes to see how Webprofits can help you achieve your growth aspirations?

We helped one company grow from $25M to $190M revenue in 4 years, and we work with challenger brands that want to make a serious impact in their industry and have the resources (and the will) to make it happen.

If you want a growth strategy that leads the way in your industry, find out how Webprofits can help you transform your digital marketing.

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