How Grayscale became the world’s largest asset manager for digital currencies

12 Nov 2021

This episode is with Michael Sonnenshein – CEO at Grayscale Investments, the world’s largest asset manager for digital currency with more than $40 billion assets under management. In this episode we talk about how to build a market-leading investment fund.

LINKS

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You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

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SHOW NOTES

00:01:22 Michael Sonnenshein’s introduction to the Growth Manifesto Podcast
00:02:09 Can you give a quick overview of Grayscale?
00:05:06 How was it like when Grayscale initially launched?
00:10:29 What was the first big challenge when you first started Grayscale?
00:13:15 What was it like converting the fund before? What was your approach?
00:15:24 When did people start coming in to invest on their own instead of you approaching them?
00:18:15 How did you get through during the early years of Cryptocurrency?
00:20:28 What happened to the business that led you to start the second fund?
00:22:31 How much harder or easier to launch the second product compared to the first one?
00:24:16 What is the process of transitioning to exchange trade funds right now?
00:29:34 What is your approach or strategy?
00:31:19 What are your considerations in choosing the next product?
00:33:48 What does a typical week look like for you?
00:36:30 What time do you wake up in the morning?
00:36:54 What is your best advice for people who are interested in launching an investment fund?
00:37:44 If you ever start again, what would you have done differently?
00:39:23 Where do you see bitcoin and ethereum in 2 years?

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