How to use A.I. and Intelligent Automation to gain competitive advantage

12 Nov 2021

This episode is with Pascal Bornet, author of the book Intelligent Automation. Pascal has more than 20 years experience leading digital business transformations, has founded and led the intelligent automation practices for Ernst & Young and McKinsey & Company, and has successfully led hundreds of intelligent automation transformations at scale across industries and functions. In this episode we talk about how to use A.I. and Intelligent Automation to gain a competitive advantage through streamlined operations.

LINKS

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You’re listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits – a digital growth consultancy that helps global and national businesses attract, acquire, and retain customers through digital marketing.

Hosted by Alex Cleanthous.

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SHOW NOTES

- 00:00:28 Pascal Bornet’s introduction to the Growth Manifesto Podcast
- 00:01:35 What is Intelligent Automation?
- 00:03:42 All business processes can be automated according to Pascal and he breaks down how that is possible
- 00:10:00 Thinking, Execution, Vision, and Language are capabilities you can use to automate a business process and create a digital twin of a knowledge worker
- 00:11:58 How do you get started in automating your business processes?
- 00:14:54 The best way to automate and redesign your processes is to think about the end goal
- 00:17:00 How do you execute the automation process once the plans and steps are laid out?
- 00:19:47 People always comes first and are at the center of the business automation process
- 00:24:32 According to Pascal, you need to empower and incentivise your people to get them invested in the automation process
- 00:27:19 What are the reasons why some companies have embraced automation while others haven’t?
- 00:31:04 What are the benefits for companies that do business process automation and start it earlier than their competitors?
- 00:34:54 Intelligent Automation is an ongoing project and not a destination
- 00:37:36 How can Intelligent Automation be applied to any function in a company?
- 00:39:21 Can Intelligent Automation be applied to the creative and strategic side of business?
- 00:41:15 Intelligent Automation helps remove all the nitty gritty work to help you focus on what’s most important
- 00:43:53 According to Pascal, it is very important to think holistically when it comes to business process automation
- 00:45:12 Where do you see Intelligent Automation 10 years from now?
- 00:47:38 Pascal believes that the makeup of the Fortune 500 will change in the next 10-20 years
- 00:52:54 About Pascal’s book and his LinkedIn page

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